Egyptian paints manufacturer SIPES has released an outdoor campaign to celebrate the brand’s 50th anniversary in the Egyptian market. With ads that display the regional company’s latest products over red backgrounds, ad copy informs viewers of “More than 50 years of experience in the world of paints” under the main slogan “Paints is SIPES”. The campaign was launched across the Greater Cairo during the last week of July and is limited in reach and OOH size.
