Egyptian salon franchise Al Sagheer has launched an outdoor campaign to promote the international hair cosmetics brand Keune.
With varied ads that include products, hair styles and branding elements under the unifying slogan of “The art of hair design”, the campaign promotes the exclusive Dutch brand for hair care over partitioned backgrounds in black color.
The campaign was launched after mid-July and can be seen on uni-poles and lightboxes on selected locations across Greater Cairo.
Industry: Cosmetics & Personal Care | Care Service
Advertiser: Al Sagheer Group
OOH Size: Large uni-pole | Lightbox
Region: North Africa
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