Egyptian salon franchise Al Sagheer has launched an outdoor campaign to promote the international hair cosmetics brand Keune.

 With varied ads that include products, hair styles and branding  elements under the unifying slogan of “The art of hair design”, the  campaign promotes the exclusive Dutch brand for hair care over  partitioned backgrounds in black color.

The campaign was launched  after mid-July and can be seen on uni-poles and lightboxes on selected  locations across Greater Cairo.

Al Sagheer promotes Keune hair products-00
Al Sagheer promotes Keune hair products-00

Campaign Credits

Industry: Cosmetics & Personal Care | Beauty Treatment

Brand: Keune

Advertiser: Al Sagheer Group

OOH Size: Large uni-pole | Lightbox

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Country: Egypt

Region: North Africa

The Art & Science of OOH

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