Al Sagheer promotes Keune hair products

Egyptian salon franchise Al Sagheer has launched an outdoor campaign to promote the international hair cosmetics brand Keune.

 With varied ads that include products, hair styles and branding  elements under the unifying slogan of “The art of hair design”, the  campaign promotes the exclusive Dutch brand for hair care over  partitioned backgrounds in black color.

The campaign was launched  after mid-July and can be seen on uni-poles and lightboxes on selected  locations across Greater Cairo.