Logistics and transportation company Enkel has released an outdoor campaign to promote its recently-launched mobile app “EN2L”. With two different ads that display images of the mobile app interface, the ad copy informs viewers of the different moving and transportation services and describes the app as “the first electronic transport service in Egypt”. CTAs are added to invite viewers to download and interact with the brand on SM with the hashtag “#MoveWithEn2L”. The campaign is limited in size and reach and can be seen on uni-poles and mega signs since the first half of July across the Greater Cairo.
