Telecom operator Vodafone is back on the roads of Greater Cairo with a focus on promoting their 4G network as the strongest in Egypt. Choosing stunt driver Amr McGyver as the brand ambassador and image of the campaign, the outdoor ads borrow shots of the TV commercial and combine the usual branding elements of the communication company. The ad copy describes Vodafone as #1 in Egypt and offers free GBs to users. The campaign started towards the end of July and uses uni-poles, lightboxes, T-poles, mega signs, and billboards in various locations across Greater Cairo.
