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In what may seem a queasy rhythm in the industry, real estate developer MBG Development continues changing the artwork and messages of their ongoing outdoor campaign for project Pukka New Capital.

The latest upgrade includes images from different earlier campaigns, with a twist to their latest slogan “The heart of the New Capital”, which is now supplemented by ad copy that reads “Location makes a difference” and “First featured offer”.

 The new ads appeared during the second half of July and use uni-poles,  billboards, mega signs, double-decker poles, and flags on the major  roads of Greater Cairo.

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