Leading Egyptian developer Landmark Sabbour has started to evolve their OOH campaign for latest beach project ZOYA in Al Sahel.

 The new ads express ideas such as “I believe salt water heals  everything” and “I find clarity when I stare at the horizon”, with ad  visuals and imagery that conceptualize the new slogan of “Profound  Simplicity”. Elegant artwork and perfect English match the quality the  developer aims at communicating.

Starting just after mid-July, the  campaign upgrade can be seen on a large variety of OOH types and  strategic combinations on the roads of Greater Cairo.

ZOYA explores “profound simplicity” with upgraded OOH-00ZOYA explores “profound simplicity” with upgraded OOH-01
ZOYA explores “profound simplicity” with upgraded OOH-00ZOYA explores “profound simplicity” with upgraded OOH-01

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