INSITE OOH Media Platform

Following their official announcement of partnering with the Emirates national team  in January of last year, Etisalat by e& made a strong return to the OOH scene with a takeover designed to deliver endless offers to their users.

The campaign strategically utilized bridge billboards across Sharjah and Dubai on high-traffic motorways, ensuring continuous exposure to a diverse and engaged audience throughout the day. Visually, the campaign made a statement with the choice of bright red, a proven color for offer-driven campaigns, immediately capturing attention from passing motorists and pedestrians.

The copy reinforced the campaign’s value by prominently highlighting the discount percentage in a large font, placed on the far-left corner of each billboard, ensuring it was the first element viewers noticed. The copy also included the exact price figures for some of the offered packages, further reinforcing the value-driven idea behind the campaign. 

By leading with the value proposition, combining strong visuals with strategic billboard placement, and targeting locations with maximum traffic flow, Etisalat by e& positioned the campaign to drive both awareness and tangible conversions. This integrated approach demonstrates how careful design and placement work together to generate measurable impact and engagement on OOH.

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