INSITE OOH Media Platform

Ravina Developments has officially stepped onto Egypt’s streets with the first billboard campaign for Ravina Square. What you’re seeing on the billboards is essentially an introduction: Ravina Square is taking shape across Cairo. Their first outdoor appearance is letting people know that a new mixed-use project exists and that it’s happening now. The billboards introduce Ravina Square as a commercial, administrative, and medical development.
Visually, the approach stays straightforward. The project name is clear and readable, supported by short lines that explain what the development offers from commercial units to offices, and medical spaces that are all mentioned plainly. On the right side, the building render shows the actual design of Ravina Square, grounding the message in something tangible. Next to it, the numbers “10” and “7” appear clearly, highlighting the payment and delivery terms.

Then, there is the hotline number “16798” at the bottom, placed as a direct next step for anyone interested, reinforcing that this is about inquiry and access. Even the color choice, a solid red background with white and light-colored text, works in the service of readability, helping the project name, offer details, and contact information. As a first billboard appearance, the campaign keeps its job simple: introduce Ravina Square, explain what it includes, show what it looks like, and tell people how to reach out. 

For more information about the campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign locations, budgets, media plans, and more.