INSITE OOH Media Platform

UAE roads momentarily turn into a world-class stadium as Imtiaz Developments launches a billboard campaign powered by global football greatness.

A roster of Portugal’s national football legends, including Cristiano Ronaldo, Bruno Fernandes, Vitinha, João Félix, and Rúben Dias standing together, arms crossed, eyes fixed on the horizon, exuding discipline, togetherness, and excellence. And at the forefront, Cristiano Ronaldo transcends his status as a global sports icon; he embodies the spirit of legacy, hard work, and unrelenting drive, all of which Imtiaz Developments quietly associates with its brand.

The visual is deliberately cinematic, the players being placed against a cool, moody gradient that morphs into a textured green football pitch, capturing the instant just before kick-off. This background doesn’t compete; it enhances the figures, making them seem almost monumental. The red jerseys slice boldly through the more subdued colors, ensuring that they are visible even at a distance and at high speed.

“IMTIAZ DEVELOPMENTS” rests proudly to the right in a sleek, contemporary font, balanced rather than dominant. The Arabic phrase that translates to “The Official Regional Partner” does the heavy lifting with few words, placing Imtiaz Development firmly as a regional player to be trusted to stand alongside the best, rather than a sponsor seeking to gain publicity. The Portugal crest and name on the other side of the logo finish the story, solidifying the partnership in both visual and emotional terms.

The new campaign took off on the UAE’s hoarding billboards in the first week of February.