INSITE OOH Media Platform

KFC has been on a roll lately with their Out-of-Home campaigns; following their previous big Kentucky launch, they decided to take innovation one step further by bringing Asian cuisine into the world of KFC and introducing the new Korean BBQ Menu right on OOH.

The campaign featured the use of unipoles positioned on Dubai’s busy highways, which sustain heavy traffic, especially at rush hour, ensuring a constant flow of people. The visuals were designed to make all the commuters returning home have one thing on their mind. How fast can they order the brand-new Korean BBQ items? This was done through the use of imagery that contains KFC’s signature sandwiches oozing with the new sauces that come with the items, creating a mouthwatering and instant need in the audience to try the brand-new items, and copy that boldly announces the sandwich using a neon-themed typography, which all came together to create an unmissable look on unipoles.

KFC’s latest notch in their OOH successes belt is a testament to how bold visuals and meticulous placement can turn a commute into a craving by bringing a brand-new shade of flavor to their audience.

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