Automorrow, Egypt's International Motor Show, Visits the OOH Scene
Automorrow marked its debut in the world of OOH by taking over billboards across Greater Cairo to announce the holding of Egypt’s International Motor Show.
For the locations, Automorrow chose lively locations across Greater Cairo; those included the 26th of July Axis and 6th of October Bridge, to name a few. Now, given that the campaign is for an automotive show, the visuals had to convey a sense of automotive excellence and flair, and that's exactly what they did here, starting with the sports car, which was painted in an unmissable red that was sure to capture the attention of all the car enthusiasts passing by the billboard. As for the copy, the tagline laid out a bold but promising claim: “The largest car dealership exhibition in Egypt,” which will surely draw more and more people to attend the event.
The event will run from the 5th through the 8th of February at the Cairo International Convention Center in Nasr City. It is also worth noting that the event is sponsored by Shell, a powerhouse in the automotive industry. Automorrow’s campaign turned the city’s motorways into an exhibition for momentum and flair, making the show a must-see for car enthusiasts all over Egypt.
For more information about the campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign locations, budgets, media plans, and more.
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