INSITE OOH Media Platform

Danube Home turns Ramadan shopping into a reward moment, making its presence visible across the UAE through a simple, offer-led outdoor campaign. With Ramadan just around the corner, shopping habits naturally start to shift. Homes get a little more attention, extra seating for guests, new tableware for iftar, small upgrades that make gatherings feel warmer. After its last outdoor appearance back in October 2025, Danube Home returns with a message that feels perfectly timed for the season.
On this Danube Home billboard, the message is built to be read in literally a second.

The brand name sits centered at the very top in clear, bold lettering reading “Danube Home.” From there, the layout does two things at once. On the left, it sets the Ramadan context and pulls attention, while on the right, it explains the offer in plain, easy numbers. The Ramadan cue is kept simple, using a small crescent moon icon alongside the line “This Ramadan.” Right below it comes the main hook: “Shop for” followed by the word “free” in large, dark red letters. Under the word “free,” there is a small lantern icon, which ends up being the only decorative touch, while the rest of the design stays clean and practical, almost like a promotion card scaled up to billboard size.

The offer itself is spelled out clearly on the right side: “Get AED 500 coupon on every AED 500 spent.” The color choices support this clarity as well. A white background keeps everything highly readable, black text handles the details, and the deep red used for “free” guides the eye first before it naturally moves to the coupon message. The gold-patterned frame adds a subtle Ramadan gift-like feel without distracting from the main message, keeping the focus firmly on the offer itself.
The campaign surfaced Sharjah’s uni-poles in the first week of February.