INSITE OOH Media Platform

Air Arabia has once again taken flight across Dubai’s OOH landscape with a new digital campaign directly to travel-hungry audiences on the move.

The headline, “Now Boarding London”, delivers excitement, cleverly borrowing airport language to spark wanderlust, standing out powerfully. The destination reveal is complemented by a striking image of London’s iconic landmarks, transporting viewers to the heart of London.

Moreover, the clear price point, “from AED 999”, reinforces Air Arabia as a smart travel choice. Branding is kept crisp and confident, with the Air Arabia logo prominently placed and the airline’s website subtly integrated, guiding audiences toward the next step in their travel journey.  

The DOOH campaign, dominating a major highway location, ensures maximum brand exposure and high-impact visibility, adding a modern edge and capturing the attention of passersby with ease. It maintains a striking presence throughout the day, delivering a consistent and powerful message.

Overall, Air Arabia’s DOOH campaign successfully blends clarity, destination appeal, and affordability. By turning a simple route announcement into a traveling invitation, the airline transforms Dubai’s roads into gateways to London, as a go-to carrier for value-driven international travel.

This new campaign succeeds the October 'Million Seat Early Bird' push.

Get more in-depth details about D/OOH campaigns by traversing the Insiteopedia sections.