INSITE OOH Media Platform

Amer Group has long been synonymous with successful projects, including Golf Porto Marina and Up High Ain Sokhna. This time, Amer Group marked their return to the OOH scene with Porto Grande, bringing the Sahel momentum into a citywide statement that can’t be missed.  

When it comes to the locations, Amer Group selected key highways, including 26th of July Axis, as well as busy motorways in Nasr City, ensuring maximum awareness generation amongst the intended audience. Moving onto the visuals of the marina, successfully conveying the summer vibe, as well as the choice of bright red, which was a sure way of grabbing the audience’s attention. And finally, wrapping up with the copy, it included a 5,000 EGP monthly installment plan, which leads brilliantly into the tagline: “Own it Within Your Vacation Budget.” Making your next getaway at the North Coast easier than ever.

The choice of bright colors and eye-catching visuals, combined with strategically selected high-impact locations, allowed Porto Grande to bring the Sahel vibes straight to the streets of Greater Cairo on OOH. From high-impact motorways to key city intersections, the campaign turned everyday commutes into vibrant reminders that summer is just around the corner. Porto Grande not only captured attention but also transported the carefree energy of the North Coast directly into the heart of the city, making the Sahel experience impossible to miss. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.