INSITE OOH Media Platform

Some collaborations go beyond success. Hala Taxi is a standout example, delivering real value that truly benefits the audience. In Dubai, the strategic partnership between Careem and the Roads and Transport Authority (RTA) has redefined everyday mobility, and their latest digital out-of-home (DOOH) campaign brings this collaboration to life at scale.

Rolling out across high-impact digital billboards in key locations, the campaign showcases Hala Taxi as a service built on trust, reach, and efficiency. With a bold message highlighting 13,000 taxis trusted by millions, the creative immediately anchors the brand in credibility—backed by RTA’s authority and Careem’s tech-driven convenience.

The campaign goes beyond brand storytelling by offering tangible value. A 50% discount on the first three rides is prominently displayed, turning awareness into immediate incentive and reinforcing the partnership’s customer-first approach. This balance between institutional trust and everyday savings makes the message both powerful and practical.

On the visual side, the campaign keeps things simple and familiar. Real passengers, a real Hala taxi, and a moment everyone in Dubai recognizes—getting in and out of a ride with zero hassle. The bilingual copy does its job without overcomplicating things, making the message easy to catch whether you’re a resident or just passing through. Bold typography and a clean layout make sure the offer lands clearly, even from a distance.

Placed across some of Dubai’s busiest digital locations, the campaign meets people exactly where it should—on the road, mid-commute, or while deciding how to get to the next stop. That’s what makes the Careem and RTA collaboration work so well in DOOH. It doesn’t interrupt the journey; it blends into it. More than a brand message, the campaign feels like a practical reminder that reliable, city-backed transport is already within reach.