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Mashreq Bank Continues Its Winning Streak Across the D/OOH Scene
Continuing the direction of its previous campaign, Mashreq Bank returns with another calculated move, this time stepping further into the D/OOH space to complement its already successful OOH formula.
The campaign follows a clearly defined D/OOH strategy, beginning with a selection of high-traffic locations across Dubai, chosen with strategic intent to maximize audience reach. Mashreq Bank smartly builds on memory retention from its earlier rollout by reintroducing the recognizable die cut from the NEO PLUS program. The visuals remain consistent with the previous campaign, anchored by the familiar tagline, “Nobody Gives You More.”
This approach is not repetitive but purposeful, creating a seamless bridge between static billboards and Mashreq Bank’s broader initiative. On the digital front, the focus shifts toward Mashreq’s home loan offering, where screens are dominated by the brand’s signature orange, a color that has long become synonymous with the bank. The copy, “Digital Home Loan Pre-Approval Instantly,” delivers a clear and direct message while perfectly complementing the overarching tagline.
With their latest campaign, Mashreq Bank once again proves that when consistency meets strategy, OOH impact will simply follow suit.
For the latest updates on Dubai’s OOH scene, explore Insitopedia.
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