INSITE OOH Media Platform

A year after its last outdoor appearance, Peace Homes Development is back on the roads with a new, high-impact campaign featuring one of 2026's most anticipated Bollywood music Events. This time putting the spotlight on Yo Yo Honey Singh’s upcoming live show in Dubai, shifting focus from real estate branding to entertainment-led promotion.

The visuals are built around a dramatic golden background, a strong central portrait of Honey Singh, and a skyline collage that blends global city icons to position the concert as an international event rather than just a local show, while the black-and-gold color palette gives the campaign a premium, night-show feel that matches the idea of a milestone performance, with bilingual Arabic and English copy clearly announcing the details  “Yo Yo Honey Singh Live in Dubai, 6 February 2026, Coca-Cola Arena”. Peace Homes frames the event as “more than a concert,” positioning it as a milestone moment and the start of Yo Yo Honey Singh’s My Story world tour. 

By leaning into music, scale, and shared memory, Peace Homes Development turns this campaign into more than a simple event announcement. It places the brand right at the intersection of culture and city life, using a globally recognised artist to signal that this is a moment Dubai is expected to show up for, not scroll past. 

The campaign popped in the fourth week of January upon hoarding boards.