A New Look at the EXEED LX Across Cairo's Billboards
Spotted around Cairo: EXEED returns to billboards with a new campaign for the EXEED LX.
EXEED, the premium SUV brand that has been slowly building its presence in Egypt is back on Cairo’s billboards with a new outdoor campaign focused on the EXEED LX.
The visuals unfold with a clear focus on positioning EXEED LX as a premium car. The billboards rely on a single, consistent car shot, keeping the vehicle as the main focus across all placements, whether it appears in deep red, metallic silver, or dark grey tones.
These colour choices help present the car as both bold and refined, giving variety without breaking the campaign’s visual consistency. Backgrounds shift between dark tones and warm gradients, which allows each car colour to stand out clearly while maintaining a polished, high-end feel. The EXEED logo is always placed in a strong, visible position, and the main line “Not a new category, a new level” frames the car as a step above standard options rather than just another model in the market.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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