INSITE OOH Media Platform

Ras Al Khaimah has always been a landmark for luxurious living, with Waldorf Astoria’s 5-star resort at the heart of Ras Al Khaimah, returning to the OOH-rich streets of Dubai to redefine luxury using Out-of-Home advertising. The campaign marks the return of Waldorf Astoria to the OOH scene since its previous campaign from December 2022.

The campaign relied on hoarding in strategically selected high-traffic locations in Dubai, ensuring maximum visibility among their targeted audience. The visuals presented their fine living options, which were crafted strategically to convey sophistication and aspiration in every glance, reflecting the level of service and lifestyle the Waldorf Astoria name represents.

Accompanying the visuals, the copy read, “The Art of Luxury Living,” highlighting the brand’s promise and positioning the resort as the definitive standard for refinement and comfort. By translating the in-resort experience into a citywide showcase, Waldorf Astoria not only marked its presence in Dubai but also demonstrated the power of Out-of-Home advertising to convey lifestyle and prestige in a single, glanceable moment. The streets became a canvas, turning everyday commutes into a chance to experience luxury living through their billboard.