AQMAR Outdoor Ad Campaign Turns Cityscapes into Star-Lit Moments
Light, space, visibility. That's pretty much the whole idea behind AQMAR’s latest outdoor campaign. AQMAR is back on Cairo’s roads after its October appearance, returning with a fresh set of billboards for its New Zayed residential project by Kayan and Elaf Developments.
Across the different billboards, the same texts keep repeating “WHERE LIFE SHINES LIKE STARS,” AQMAR, SIGNATURE RESIDENCES, Light & Life, WEST CAIRO, 15896, and kayan | ELAF create a consistent identity even as the visuals shift.
Some boards appear in clean white with a large moon image placed quietly to one side, giving the feeling of daylight luxury and breathing space, while others go fully into deep blue, star-splattered skies that turn the project into a dreamy lifestyle promise.
Then there are the darker versions
where the background is black, and the logo appears in bold red, using Arabic alongside the English AQMAR and a small moon icon, making the brand recognizable even from far away. What ties all of this together is how the campaign is placing AQMAR inside the sky, literally and visually, and lets the billboards do what they’re meant to do best.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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