Zed’s Partners with Vezeeta in a New OOH Campaign Across Cairo
Zed’s and Vezeeta are coming together in a new out-of-home campaign that blends transport with healthcare, showing how everyday services are becoming more connected. Together, Zed’s and Vezeeta came together for a simple promise: safer rides, better income, and healthcare that actually has your back.
Across the new billboards, the campaign shows a simple scene: a driver holding a phone with both apps visible on the screen. The message is clear, whether you’re on the road or planning your day, both platforms are meant to fit naturally into your routine. The visuals use bright blue and green tones, creating a clean and digital feel that reflects ease, speed, and reliability.
The Arabic copy focuses on convenience and timing, highlighting how users can move around with Zed’s while also managing their health needs through Vezeeta. Rather than promoting a specific offer, the campaign leans into lifestyle positioning, showing how technology is quietly simplifying daily tasks.
The glowing teal screen showed a phone in a driver’s hand and one simple promise:“Increase your income and feel safe with Zed’s.” Another version of the campaign spells it out even more clearly:
“0% commission = your full earnings, and your insurance is covered by Vezeeta.” No commission. Full earnings. And healthcare coverage is handled through Vezeeta. The third creative takes a more direct call-to-action approach, ditching the emotional framing altogether: “Download the Zed’s app and start now.”
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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