Khaled Eleish and ADIB Bank Offer Unlimited Gifts at the ADIB Egypt Festival
Making their return after a brief hiatus following their major awareness push from last February, Abu Dhabi Islamic Bank (ADIB) set its sights back on the OOH scene in Egypt with a collaboration with actor and radio personality Khaled Eleish for the ADIB Festival, marking the start of a strong return of ADIB back into the world of OOH.
When it came to the locations, ADIB went for numerous strategically selected D/OOH locations across Greater Cairo, including Ring Road, Tessen Road, and Gamal Abdelnasser. Moving onto the visuals, the bank went for spectacle. Letting Khaled Eleish command the spotlight by holding the cashback voucher and the Umrah ticket in each hand, while placing the BMW car that is up for grabs at the festival in the foreground, ADIB successfully managed to include elements that will draw the targeted audiences interest, which complemented the final part of the visual, the copy, which reads, “Every bank transaction is a chance.”
This campaign positions ADIB not just as any bank, but as a brand that actively rewards engagement, using D/OOH as the primary driver of excitement and mass participation, serving as the perfect follow-up to their previous awareness push by successfully transitioning from awareness to conversion with the intended audience.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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