INSITE OOH Media Platform

Since their last star-studded OOH campaign last March, Al Ahly Sabbour has kept a low profile in OOH activity, but they have made their grand return to the Out-of-Home scene with a campaign of impressive scale, spotlighting their diverse portfolio of projects. 

The campaign saw what could be described as a takeover of Greater Cairo’s billboards, with the locations varying from the busy 6th of October bridge to the locations in the lively Nasr City, amongst many others. As for the visuals, those offered a healthy dose of variety, ranging from focusing on their individual projects like Amwaj, Gaia, Greensquare, and L’avenir to bridge billboards that brought those projects together for a grand showcase. Ending with the copy, it included the tagline “Your Home Awaits You,” leading into the strategically placed project names, and finally finishing up with a proposition of 10% down payment and up to 10 years of installments. Sparking interest and making the dream of owning a property in any of their illustrious projects a lot closer to their target audience.

Al Ahly Sabbour’s OOH campaigns might seem like they are few and far between, but they tend to go for quality over quantity, which was all the more clear in this venture that, from the choice of locations to the visuals and copy, spells the recipe for an OOH campaign done right.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this newest campaign.