Hero Uses a Motherhood-Inspired Tone to Showcase Its Hero Baby Range on OOH
Hero Baby’s most recent outdoor ad effort upon Cairo’s billboards has a soothing approach with a focus on providing comfort to passerby.
The green color scheme is dominant in the campaign, giving it the sense of trust and familiarity, as green is often identified with care, safety, and nourishment. Hero’s brandmark is placed comfortably rather than assertively, reading “the trusted brand” across the background. The Arabic copy notes "Choose what reassures your heart… Choose Hero Baby," signifying emotion rather than the product itself. Hero is giving the message that the decision to choose is actually out of instinct rather than competition.
Central and prominent, the product images of the Hero Baby 3 range do all the talking. Alike their prior appearance, nutritional markers including ‘HMO,’ ‘Omega 3,’ and ‘DHA’ are clearly spotted, a message of scientific basis and heartwarming approach.
The photograph of a mother and her sleeping child on the right part of the billboard shifts focus and establishes emotional grounding for the advertisement. The image of the woman and child evokes a sense of liveability and connects with the promise of the advertisement copy.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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