INSITE OOH Media Platform

Building on the success of its earlier launch, Jacob & Co Beachfront Living by Ohana Development returns to Dubai’s out-of-home landscape with a visually commanding campaign across hoardings and digital screens. This latest rollout reinforces the project’s positioning as a beachfront icon, while sharpening its presence within the UAE’s most competitive luxury real estate market.

Much like the previous campaign, which introduced the project as a meeting point between iconic craftsmanship and seaside luxury, this execution continues the narrative with confidence and restraint. The creative leans into a calm, ocean-inspired color palette, allowing the message to breathe while maintaining strong brand recall. The result is a composition that feels premium, timeless, and unmistakably aligned with Jacob & Co’s design DNA.

Strategically placed across key locations in Dubai, the large-format hoardings act as visual anchors, offering uninterrupted exposure and scale. Complementing them, digital screens add a layer of dynamism, ensuring the message reaches both high-traffic commuters and urban audiences throughout the day. This dual-format approach balances permanence with flexibility, a smart media choice for a project rooted in long-term value.

The headline-led communication keeps the focus on location and lifestyle rather than features, positioning the development as a masterpiece of beachfront living between Dubai and Abu Dhabi. Subtle branding from Ohana Development further strengthens credibility without overpowering the visual story.

Overall, the campaign demonstrates how luxury real estate brands can evolve their OOH presence without reinventing the wheel — staying consistent, visually disciplined, and strategically visible in a city where standing out requires both scale and sophistication.