INSITE OOH Media Platform

KFC, one of the world’s most well-known fast food brands, is back on Cairo’s main roads with a new outdoor campaign. Known for its fried chicken and iconic bucket, the brand's last billboard presence was on December 17th, when it last appeared for the big Kentucky. This time, KFC returns with a clear focus on one product: the Trio Bucket.
Across the new billboards, KFC shows a familiar bucket filled with crispy chicken, flanked by fries and side items. The focus is entirely on the food itself. The layout is clean and dark, allowing the warm golden tones of the chicken to stand out sharply against the black background, making the product feel even more appetising and hard to ignore.

The visuals are supported by short Arabic lines that translate loosely to “The Trio Bucket,” positioning the meal as something made for sharing. The typography plays a key role here: bold, thick lettering is used for the main message, matching the confidence of the brand. The red-and-white text also stays true to KFC’s visual identity, instantly recognisable. 

Curious about the strategy behind KFC's successful outdoor ads in Cairo & Dubai? Monitoring Out of Home (MOOH), a leading media intelligence agency, provides in-depth analysis.