Leading real estate developer INERTIA has just upgraded the artwork and messaging for their OOH campaign for beach project JEFAIRA to announce the launch of a new phase. With ad copy that reads “Introducing the Quayside neighborhood”, the new ads are filled with iconic images in detail format to display nautical elements such as ship helms, knots and sails to match the new development’s name. The campaign was launched during the first half of July and uses uni-poles, lightboxes, double-decker poles, mega signs, and billboards, as well as gate and serial combinations of great visibility across the Greater Cairo.
