JEFAIRA renews ad visuals to present The Quayside

Leading real estate developer INERTIA has just upgraded the artwork and messaging for their OOH campaign for beach project JEFAIRA to announce the launch of a new phase.
 With ad copy that reads “Introducing the Quayside neighborhood”, the  new ads are filled with iconic images in detail format to display  nautical elements such as ship helms, knots and sails to match the new  development’s name.
The campaign was launched during the first half  of July and uses uni-poles, lightboxes, double-decker poles, mega signs,  and billboards, as well as gate and serial combinations of great  visibility across the Greater Cairo.