INSITE OOH Media Platform

Homes r us marks their return to the OOH scene following their previous half-back campaign from September 2025. Their latest campaign for the upcoming month of Ramadan sees them collaborating with TV personality and entrepreneur Safa Siddiqui, successfully leveraging the brand's strong visual identity as well as the star power and draw of Safa, creating impact on billboards that demand attention. 

For the choice of format, the campaign chose to go for unipoles and hoarding in key locations across Sharjah and Dubai. Moving on to the visuals, the campaign highlighted the fine living options that Homes R Us provides, as well as letting Safa take center stage, embodying the sophistication and glamour that the brand stands for. And finally, with the tagline "Glam My Ramadan," the campaign paid homage to Safa's show while elevating the visuals effectively.

Overall, the campaign was a masterclass in collaboration, seamlessly blending Homes R Us’ vision of refined living with Safaa Siddiqui’s star power. From unipoles and hoardings in prime Sharjah and Dubai locations to visuals that highlighted luxurious lifestyles, every element worked together to create a Ramadan campaign that was both festive and aspirational. With the tagline Glam My Ramadan amplifying the message, the campaign not only lit up the streets but also reinforced Homes r us’ position as a brand that knows how to celebrate the season with style and presence.