INSITE OOH Media Platform

The renowned international sports Platform, BeIN Sports, has launched a high-impact Digital Out-Of-Home campaign across Egypt, targeting the nation's deep passion for football.

The Football national team dominates the primary visual, declaring BeIN Sports as the "OFFICIAL BROADCASTER" with the tagline (The greatest footballing celebrations ), directly positioning the network as the essential destination for the continent's premier football competitions.

The campaign reaches a fever pitch of national pride by featuring the dynamic football sensation Mohamed Salah alongside the Egyptian national team. Centering the visuals around such an iconic global figure and the collective spirit of the "Pharaohs," beside the African footballer legends. The campaign became a powerful national moment. Strategic collaboration that guarantees massive public engagement and also aligns the brand with the values of excellence, unity, and the shared aspirations of millions of football fans across the nation.

Additionally, the ad highlights a clear pathway for engagement. The call to action (Subscribe Now) is prominently displayed alongside the directive to subscribe (through the app store), driving conversions to its digital platform, smartly directing the audience to subscription, to watch the exclusive sports matches & best entertainment content all in one, making the campaign brand-building and performance-oriented.

The campaign demonstrates its strategic intelligence by securing DOOH placements in premier locations.

To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Greater Cairo.