INSITE OOH Media Platform

High above Cairo’s highways, JETOUR’s latest outdoor campaign feels cinematic, stretching wide like a stadium panorama, instantly familiar to a city where football isn’t just watched, but lived.

In the middle is Egypt's national team goalkeeper Mohamed El Shenawy, arms crossed, eyes steady, a picture of confidence and protection. Behind him, the team, including Emam Ashour, Trézéguet, Ahmed Sayed, and Mohamed Ali Ben Romdhane, stood as a united line in red, reflecting collective strength and national pride. This human formation mirrors what JETOUR aims to project as a brand: reliability, power, and unity. Below them, the cars are set up like the players on the field, with lights ablaze, grilles facing forward, ready to kick off. The cars do not jostle for attention with the players but visually support them to reinforce the idea that JETOUR stands by the champions rather than eclipsing them. Another ad space features a different formation of players, adding Mohamed Hany, Mostafa El Aash, and Taher Mohamed to the mix. 

The Arabic headline to the right translates to the message “The summit he deserves,” put together with pride and determination, tying football glory to everyday ambition. It speaks directly to the local audience, using emotional language rather than technical jargon. This choice makes the campaign feel less like an automotive ad and more like a national moment.

The colors are also very significant in the visual; the dark reds link the jerseys of Al Ahly to the paint colors of the vehicle, while dark colors bring balance to the billboard so that cars and faces lighted in the billboard are prominent even from a distant location. The logo and details of dealerships are located subtly at the bottom.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.