INSITE OOH Media Platform

Saudi German Health, a familiar name across the region, long associated with large-scale hospitals and a strong footprint in Saudi Arabia and the UAE. Its presence in out-of-home advertising has historically leaned toward service awareness and institutional credibility.
Its last noticeable OOH presence was seen back in August across the UAE, tied to healthcare-led messaging, making this campaign feel just as strong as before. This time, the message is precise and singular:

Saudi German Hospital Ajman is now a member of the Mayo Clinic Care Network, a milestone positioned as a clear statement of alignment.
Across major Dubai roads, a wide, uninterrupted blue gradient dominates the canvas, immediately signaling calm, trust, and clinical clarity. Blue, in healthcare communication, is often associated with reliability and reassurance, and here it does most of the talking.

The central visual focuses on the hospital façade itself, grounding the message in place and reality rather than abstraction.

The campaign surfaced Ajman’s billboards in the second week of January.