INSITE OOH Media Platform

Above Cairo’s lively and congested roads, BYD’s new bold outdoors advertising stands out majestically. 

At the center of the billboard stands the phrase “NO.1 World’s New Energy Vehicle Sales Champion.” This is stated as if it were a fact already proven. Rather than qualifying or adding anything to BYD’s achievement, the phrase simply states that BYD has either already proved that it is the best or that it is among the best. 

Accompanying this proclamation is the superscript of “BYD Technology Experience Center,” which is not only an acknowledgment of achievement but an acknowledgment of access. The billboard doesn’t rest on conveying to viewers who they are, they invite passerby to experience their world.

BYD is confident in its brand name, its numbers, and its technology achievements to carry its brand messaging, and in doing so, the campaign achieves success not only as a signal but also as a milestone that appears on the roads of Cairo, indicating that the best new energy brand in the world has arrived.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.