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Red Bull Unveils Winter Edition Campaign Across Major Digital Screens
A new message on digital billboards shows a proud display of the energetic Red Bull cans, with the winter edition standing ready in a modern high-rise.
The Winter Edition campaign perfectly captures the brand’s core strength by inviting consumers to embrace freedom this season.
The digital screens showcase the brand’s limited-time winter flavors—the cozy Iced Vanilla Berry (a blend of blueberry and vanilla) and the crisp Fuji Apple & Ginger. Beyond the festive taste, the campaign emphasizes the reliable energy boost and focus needed to navigate the coldest days of the season.
A standout element of the creative is the "Winter Wings" messaging, which cleverly adapts Red Bull’s iconic "Gives You Wings" slogan for the coldest months of the year. Strategically targeted at professionals and commuters, the campaign sells the "dream of flying" through high-energy visuals that promise to lift spirits and performance despite the winter chill.
The campaign is uniquely positioned to captivate audiences by emphasizing an emotional connection, portraying the beverage as an indispensable
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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