INSITE OOH Media Platform

Anghami’s end-of-year takeover of Cairo’s billboards didn’t choose between artists and audience; it built its story around both.

Anghami closed out 2025 by owning Cairo’s billboards with a campaign that balanced star power and storytelling. Artists were impossible to miss, but the message didn’t stop there. The campaign captured how music was consumed, repeated, and emotionally carried across the year, positioning the application as both the stage and the archive of that experience.

Artists were still front and center.  Billboards featured familiar faces that defined the year, including Elissa, Amr Diab, Tamer Ashour, Tamer Hosny, Fadel Shaker, Rami Sabry, Sherine, and Ahmed Saad who shaped what Egyptians streamed, replayed, and returned to throughout 2025. The campaign’s smartest move was refusing to treat music as a chart only defined by who ranked first. That’s where the humor came in, and it was very intentional. One billboard practically winked at commuters with: “Don’t worry… no one knows what you listened to except us.”

It’s funny because it’s true in the way all streaming is true: your taste is personal, your repeats are suspicious, and your guilty pleasures live in the dark, unless the app is quietly keeping receipts. Then came the punchline twist, in pure Egyptian comedic timing: “We’re kidding… everyone will know.” It’s a mock-threat, but it also signals what the whole campaign is really doing: turning individual listening data into a shared cultural moment, making your private year feel like part of a bigger public story.

And to tie the whole takeover together, Anghami stamped the wrap-up theme across the city with: “2025 music: out in the open” alongside #2025inMusic. That line makes the concept clear: this isn’t just a recap. It’s a revelation. A year of routines, late-night spirals, replay addictions, and secret tracks now big enough to sit on a billboard.

For more on Anghami’s  campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.