INSITE OOH Media Platform

Al Amaken Developments continues to build its brand story in El Sheikh Zayed with a visually rich digital and static OOH campaign for Genista, delivering a message that goes beyond real estate and straight into lifestyle.

Headlined “A New Way of Living,” the campaign focuses on emotion rather than floor plans. The creative leans into soft nature tones, floral elements, and a calm, elegant visual language that instantly signals serenity and premium living. Instead of shouting offers, Genista whispers an experience – one that feels peaceful, green, and refined.

The large-format execution across both digital screens and static billboards gives the campaign strong reach while maintaining a consistent look and feel. Whether in motion or fixed format, the visuals remain impactful, proving that simplicity can still dominate the skyline when the concept is strong.

This approach feels like a natural evolution from Al Amaken’s previous OOH campaign for Rouh Zayed, which also centered on serenity, lifestyle, and emotional connection rather than hard selling. While Rouh Zayed introduced the brand’s vision of calm, Genista elevates it with a more artistic, almost cinematic aesthetic that speaks to a premium audience.

Branding is kept clean and confident, with Genista El Sheikh Zayed clearly positioned, supported by Communities and Al Amaken Developments. The hotline number is present without overpowering the creative, striking the right balance between inspiration and action.

In a crowded real estate market, where billboards often look and sound the same, Genista’s campaign stands out by choosing mood over noise. It doesn’t just promote a project – it promotes a way of life.

ADAl Amaken Developments is one name that holds a distinguished position among real estate developers. The company has consistently set benchmarks in quality, design, and timely execution, and its latest D/OOH campaign for Genista New Zayed is a perfect reflection of that excellence.

The campaign was meticulously crafted to showcase the project’s unique identity, highlighting the strategic location of Genista New Zayed and its expansive 21,000 sqm area. It brought the luxurious residential units to life—including twin houses, townhouses, and stand-alone villas—as well as the social club and integrated amenities that define a modern, high-quality lifestyle.

More than just advertisements, the D/OOH campaign created a visual experience that communicated the company’s commitment to deadlines, quality execution, and innovative design. Billboards strategically placed along major arteries like the Desert Road and Dabaa Axis ensured maximum visibility, connecting the project with its target audience in West Cairo.

Through this campaign, Al Amaken Developments reinforced Genista New Zayed’s status as one of New Zayed’s most notable projects, offering a unique living experience that blends contemporary design with full-service living. The campaign not only promoted the project but also strengthened trust and engagement with clients, showcasing the company as a partner in creating exceptional lifestyles.

In essence, the D/OOH campaign for Genista New Zayed exemplifies how creative marketing combined with superior real estate development can leave a lasting impact on both the market and the audience. 

To know more about Genista, you can check their official facebook.

ADThe success of the Genista New Zayed D/OOH campaign was not just about creative execution—it was also powered by a strategic partnership between Al Amaken Developments and Outsite Billboards. This collaboration brought together Al Amaken’s vision for a luxurious, modern lifestyle with Outsite’s expertise in impactful outdoor advertising, ensuring that the project’s message reached the right audience at the right time.

Outsite Billboards played a crucial role in translating Genista New Zayed’s unique identity into a visual experience that captivates attention. From carefully selecting premium locations along major corridors like the Desert Road and Dabaa Axis, to designing eye-catching displays that highlight the project’s 21,000 sqm of luxurious residential units, the partnership ensured every detail amplified the project’s core values of quality, innovation, and timely execution.

Through this collaboration, the campaign became more than a series of advertisements—it became a statement of excellence. It reinforced Al Amaken’s commitment to delivering high-quality real estate projects while building trust and engagement with potential buyers. By combining creative storytelling with precise strategic placement, Outsite and Al Amaken successfully positioned Genista New Zayed as one of Sheikh Zayed’s most prominent and desirable residential destinations.

This partnership is a testament to how collaboration between visionary developers and leading OOH media specialists can create campaigns that leave a lasting impact, not just in visibility, but in shaping perceptions and driving meaningful engagement with the market.