INSITE OOH Media Platform

Cairo’s streets are selling smart deals and ElAraby is the sponsor. Opting against spectacle for its own merit, this recurring campaign instead relies on clarity and familiarity, trusting in the principles that made the ElAraby name what it is today, then delivering them at scale along the city’s most trafficked roads.

Dominated by confident shades of blue, the billboards immediately signal calm and credibility. At the center, ElAraby’s Arabic logo sits prominently, reinforced by the line “The Combo Offer”, a phrase that promises value before the details even unfold. The visuals rotate across appliances like refrigerators and washing machines, each presented cleanly, without clutter, allowing the product to feel tangible and relevant rather than aspirationally distant.

One of the most striking executions includes a Tornado inverter air conditioner that is symbolized in clear pricing and energy efficiency markings. The use of figures as heroes in advertisements can never go wrong as they can easily be read even while driving. Another display takes the financial element even deeper, focusing on the zero-percent down payment and nine-month installment plan via Banks, TRU and Souhoola. 

Through size, color, and clear numbers, ElAraby has managed to transform the streets of Cairo into a reassuring message that smart choices aren’t complicated, they’re as easy as can be.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Elaraby campaigns.