Peugeot Puts Value on Cairo’s Outdoor Billboards with New Year’s Offer
Peugeot’s newest OOH in Egypt comes with a type of clarity that feels refreshing, following up on their last OOH campaign. On Cairo’s roads and arteries, Al Mansour Automotive places the New Year’s offer of the brand with a message that advertises “150,000 EGP Immediate Cash Back”.
What makes this automotive campaign effective is not simply the magnitude of the reward offered, it is, rather, how convincingly it is presented and on such a large scale. It is a presentation in which the focus is firmly on the availability of the cars, and in doing so, it is the cars, rather than the environment. This is presented against the backdrop of the Cairo skyline, a warm, sunset hue, and it is both a vision and a realism.
The palette does a lot to serve this purpose with a sunset-hued moment. Blues are gradated into corals and amber, reflecting the timing of the New Year and injecting warmth into a logical and presentation-driven message. This is a strong contrast: logical money talk yet conveyed in a colorful, illogical way. Lighting is used to create a pristine, almost showroom ambiance in the vehicles, while the cityscape in the background brings the promise back down to earth.
From a design aspect, the layout is well-controlled. The headline presents itself large and centered in view. The “Immediate Cash Back” is not a subordinate headline, but the announcement itself. Within a market in which announcements are habitually located in footnotes, the brand presents itself with a communication to drivers and passing passengers traveling at highway velocity. The offer, available from the 22nd of December 2025 to the 31st of January 2026, and terms and conditions apply.
The multi-format rollout, from large horizontal billboards to vertical ones, works on frequency and recall. The repetition creates a level of trust because it's the same message, the same visual language across multiple touchpoints.
There is also a discreet layer of seasonality present. Decorative light elements and the dusk-like atmosphere quietly reference the New Year moment, without resorting to overt festive clichés. It feels timely, not gimmicky, celebratory, but still premium.
To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
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