INSITE OOH Media Platform

RAKBANK has always had a knack for the usage of creative die-cuts, as seen in their previous RAKBANK X BITpanda collaboration. This time, they marked a significant milestone by celebrating 50 years of presence in the UAE through a standout out-of-home execution that placed the brand’s legacy firmly in the public eye. To commemorate the occasion, the bank opted for a die-cut bridge billboard, using scale and physical form to elevate the anniversary message beyond conventional formats.

The die-cut structure allowed RAKBANK to move away from the conventional, creating a visually engaging presence that immediately captures attention. Its three-dimensional design added depth and distinction, turning it from a routine bridge billboard into a celebratory marker rather than a traditional advertising surface; the creative approach balanced strong branding with clarity.

Subtly embedded within the execution was the headline "Switch to Even Better Returns 6.5%," which complemented the anniversary narrative without overpowering it. The message reinforced RAKBANK’s forward-looking mindset, linking five decades of trust and stability with continued value for customers. The campaign benefited from sustained visibility and strong audience exposure via its strategic placement. Overall, the execution demonstrated how a thoughtfully designed die-cut format can successfully blend heritage, confidence, and relevance, positioning RAKBANK as a brand that honors its past while continuing to evolve.