INSITE OOH Media Platform

The Egyptian streets have been buzzing with the latest DOOH campaign by dmc, featuring the romantic drama "2 Qahwa" (Two Coffees). Starring the charismatic Ahmed Fahmy and the talented Syrian actress Maram Ali, the campaign has successfully captured public attention with its romantic visuals that mirror the series' tone, "romantic social drama." 

The campaign features the lead duo, Ahmed Fahmy and Maram Ali, in a warm, romantic set that highlights the emotional depth of the story, which follows a chance encounter between a successful university professor/TV presenter (Yahya) and a humble café worker (Nelly).

The series is more than a warm love story; it explores the complexities of social status, past traumas, and family dynamics.

Additionally, the digital campaign served as a strategic countdown and an open invitation to viewers, successfully building significant buzz ahead of the show’s highly anticipated premiere. Airing exclusively on the DMC network and the WATCH IT streaming platform starting November 29, 2025, the series is from a powerhouse creative team.

The narrative is crafted by renowned writer Amr Mahmoud Yassin and brought to life under the direction of Essam Nassar, with production handled by Art Makers (Ahmed Abdel Aty). Adding to the emotional depth of the project, featuring a poignant musical score by Hani Adel and a title song performed by Haytham Shaker.

Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, for more information on DMC Campaigns