INSITE OOH Media Platform

Meena Jewellers is a long-established gold and diamond brand, and with this latest OOH presence, it returns to Dubai’s streets to reintroduce its name and its message of “30 Years and Beyond.” After nearly 11 months away from billboards, the brand comes back to mark its long presence in the market and remind audiences of its 30-year journey.
Visually, the execution is displaying a single hero portrait of a model in a deep red dress, styled in statement jewellery that reads instantly even from a distance. You can spot an emerald collar-style necklace, matching earrings, a ring, and stacked bangles, which makes the product the main proof point without needing product names or prices.
At the same time, the layout keeps the brand cues clean and easy to follow. Meena Jewellers sits at the top in a clear lockup, with Arabic alongside it, while a small badge on the top-right calls out “Since 1993.” Then, to close the loop, the tagline “30 Years and Beyond” is placed at the bottom as the final line you leave with. 
For the color choice, the ruby-toned background and red styling are used because they naturally signal luxury and elegance. At the same time, the green emerald set stands out clearly against the red, which helps the jewellery catch the eye quickly on a billboard. 
The campaign surfaced on Dubai's unipoles in the second week of January.