INSITE OOH Media Platform

After announcing its arrival to the market with a “Launching Soon” message, Madkour Group is back on Cairo’s streets with a more confident statement for MDK Business Complexes. This time, the message is clear and timely: Ready to Deliver. Rolling out across Greater Cairo, the new OOH campaign marks a natural evolution from the brand’s previous awareness-driven phase into a more action-oriented stage.

Visually, the campaign stays true to the clean, corporate aesthetic introduced earlier, but with a stronger focus on reassurance and credibility. The architectural rendering takes center stage, highlighting the modern design of MDK at the heart of the Financial District in the New Administrative Capital. The blue-dominated color palette reinforces a sense of trust, stability, and professionalism—qualities that speak directly to business owners and investors alike.

What sets this campaign apart is the clarity of its promise. By spotlighting a 2026 delivery date alongside installment plans extending up to seven years, Madkour Developments addresses two of the market’s most important questions upfront: When will it be delivered? And how flexible is the payment plan? This straightforward communication helps the campaign cut through the visual clutter of Greater Cairo’s busy roads.

Strategically placed across high-traffic areas, the billboards are designed to be easily absorbed on the move, ensuring the message lands without overcomplication. Compared to the previous “Launching Soon” campaign, this phase feels more mature and decisive, signaling that MDK Business Complexes is no longer a future promise, but a tangible opportunity that’s moving steadily toward completion.

Get more information about the campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.