Hyundai Puts Greater Cairo in the Fast Lane With a Citywide D/OOH Takeover
Ghabbour Auto, the automotive powerhouse, returns to the streets of Greater Cairo following its previous OOH campaign announcing the all-new Hyundai BAYON. This time, the brand places a strong spotlight on its position as the official sponsor of the 2026 FIFA World Cup, reinforcing Hyundai’s global stature and leadership in mobility. The campaign strategically connects this high-profile partnership with a compelling consumer incentive, communicating that purchasing an SUV or Ioniq model from Hyundai gives customers the opportunity to experience the excitement of the 2026 World Cup live. By merging global sports prestige with everyday mobility, the campaign successfully transforms brand sponsorship into a tangible reward for consumers.
At the heart of the rollout is a bold and commanding tagline: The Roads Are Ours. The message takes over billboards and unipoles across major routes, including Waslet Dahshour, Ring Road, and October Bridge, all premium locations carefully selected to ensure maximum visibility and continuous exposure to high traffic volumes. Visually, the campaign reinforces its promise by featuring Hyundai’s SUV and Ioniq models navigating a variety of terrains, from smooth highways to more demanding roads. The result is a clear and confident statement that no matter the road ahead, Hyundai’s vehicles are engineered to perform, dominate, and lead the way.
To get more information about Hyundai’s campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
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