INSITE OOH Media Platform

For the first time ever, Nicorette makes its mark on Cairo’s Out-of-Home landscape with a campaign that feels both timely and thoughtfully executed. Known globally as a trusted aid for smoking cessation, the brand’s debut in the city signals a strategic move to meet smokers where they are—on the streets, in motion, and in moments of everyday life.

The billboard leans heavily on Nicorette’s iconic green, a color long associated with health, balance, and reassurance. This choice immediately sets the tone, distancing the message from fear-based tactics and instead positioning quitting as a supported, achievable step. The visual hierarchy is clear and effective: the Nicorette logo anchors the top, while the product range—patches and spray—is presented prominently, reinforcing the idea that there’s more than one way to quit, depending on individual needs.

The Arabic headline, translating to “Helps you quit smoking,” is direct and confident. There’s no over-explaining and no gimmicks—just a simple promise that aligns perfectly with the brand’s role. In a city like Cairo, where OOH messages are consumed in seconds, this clarity works in Nicorette’s favor. The design avoids clutter, allowing the message to land quickly and stay memorable.

What truly elevates the campaign is its significance rather than just its visuals. By choosing Cairo for its first outdoor appearance, Nicorette acknowledges the city’s scale, diversity, and influence. It’s a clear statement that smoking cessation is not a niche conversation but a mainstream one. Overall, Nicorette’s first OOH campaign in Cairo feels calm, confident, and purpose-driven—an introduction that prioritizes trust over noise and impact over excess.