4Direction Brings Haven Views 1 to Life with a Standout Die-Cut Billboard
4Direction, a Dubai-based real estate developer that’s been steadily building its name in residential projects across the city, and with this latest outdoor campaign, they’re putting the focus on their new development, Haven Views 1. After being off billboards for around two months, the brand is back with a simple outdoor presence, introducing the new project.
Haven Views 1 is positioned as a modern living option in the Dubailand Residence Complex, developed by 4Direction as a compact residential project focused on comfort and day-to-day ease.
That same thinking carries into the billboard itself. The layout is clean and easy to read on the road. 4Direction sits clearly at the center, while Haven Views 1 takes the lead in the message without being buried under branding noise. You quickly understand who’s behind the project and what’s being announced. The project name, unit types, and key details are placed in clear sections, so everything feels straightforward — just a clean, direct introduction to what they’re offering.
What really anchors the campaign is the on-visual copy itself, it relies on being practical: Haven Views 1, Apartments with woodland views, Studios, 1 & 2 bedrooms, and Ready in 6 months. Everything you need to know is right there, at a glance. Even the developer’s name, 4Direction, sits clearly at the top, while the line 22 years in Dubai quietly adds credibility without turning into a sales pitch.
The campaign has popped in the second week of January upon hoarding boards.
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