INSITE OOH Media Platform

Another groundbreaking OPPO campaign hits the streets of Cairo, adding yet another milestone to the brand’s long-standing OOH legacy in Egypt. This time, the Chinese mobile manufacturer taps into the power of star appeal by choosing the successful duo Ahmed Malek and Huda El Mufti to promote the newly launched Reno 15 Series 5G.

Visually, the campaign keeps things clean and focused, placing the spotlight firmly on the ambassadors alongside the new device. This approach reinforces the youthful energy OPPO consistently injects into its Out-of-Home executions, creating visuals that feel contemporary, relatable, and instantly recognizable on the road.

Choosing Huda and Ahmed was no coincidence. Following their strong on-screen chemistry and repeated success as a beloved youthful duo, OPPO brought them together to elevate the campaign through celebrity endorsement—adding an extra layer of credibility and trust to the device’s positioning. Their natural connection with younger audiences makes them an ideal fit for a campaign that speaks to everyday users seeking a balance between performance and personality. Rather than relying solely on star power, OPPO taps into familiarity and emotional resonance, positioning the Reno 15 Series 5G as a smart, dependable choice endorsed by faces audiences already know and trust.

The geo-distribution is equally expansive, covering West Cairo, East Cairo, and Downtown, ensuring the campaign reaches audiences across the city’s most dynamic and high-traffic zones. By spanning key commuter routes, lifestyle destinations, and commercial districts, OPPO secures consistent visibility throughout daily journeys—maximizing frequency, strengthening recall, and establishing the campaign as a true city-wide presence rather than a localized activation.

AD10 years ago, OPPO decided to penetrate Egypt in 2016. Since then, the brand has aimed to stand out from the start, featuring big names such as Amr Diab, Mohamed Salah, Neymar, Mohamed Hamaki, Kaká, Lamine Yamal, and last but not least, Ahmed Malek and Huda Mufti. 

With this long list of brand ambassadors, the pattern here is clear: celebrity endorsement has always been a core pillar of OPPO’s communication strategy in Egypt. But it was never about fame alone. Each face was carefully chosen to reflect a certain moment, a certain audience, and a certain ambition for the brand.

From global icons to regional superstars, OPPO consistently aligned itself with figures who carry influence beyond their popularity — people who shape trends, inspire loyalty, and speak the language of the generation they represent. This approach helped OPPO humanize its technology, turning devices into lifestyle statements rather than just specs on a billboard.

Yet what truly amplified this strategy was execution. OPPO didn’t rely on faces alone; it paired them with formats that demanded attention. From die-cut billboards dominating the OPPO Bridge on the Cairo-Alexandria/Desert Road, to immersive naked-eye 3D screens and high-impact CGI-led visuals, every campaign introduced a new way to experience the brand in the streets. The medium itself became part of the story, not just a backdrop for it.

Through its collaboration with OUTSITE Billboards, OPPO consistently raised the bar, ensuring that no two campaigns looked or felt the same. Each launch came with a fresh visual treatment, a different scale, and a new reason for people to stop, look, and remember.

Ten years in, OPPO’s success in Egypt proves that when celebrity endorsement is combined with bold execution and innovative OOH formats, it becomes more than a marketing tactic. It becomes a multi-layered storytelling experience — one that builds trust, aspiration, and long-term connection with the audience, right there on the streets.

To know more about the Reno 15 Series 5G features, you can visit the official website via this link https://www.oppo.com/eg-en/smartphones/series-reno/reno15/

ADThe partnership between OPPO and OUTSITE Billboards can be considered a success story on many levels. For a whole 10 years, the collaboration has offered many out-of-the-box ideas to be described as show-stopping. 

Over the years, this partnership has gone far beyond traditional media buying, evolving into a creative alliance built on trust, scale, and a shared ambition to dominate the streets. From landmark takeovers to high-impact formats and bold visual statements, OPPO and OUTSITE consistently turned billboards into experiences that stopped traffic—literally and figuratively.

Each campaign reflected a deep understanding of both the brand’s youthful, forward-thinking identity and the power of OOH when executed at scale. Whether introducing new devices, celebrating major milestones, or amplifying celebrity-led narratives, the duo proved that outdoor advertising can be both strategic and spectacular.

A decade in, the OPPO–OUTSITE collaboration stands as a benchmark for long-term partnerships done right—where consistency never meant repetition, and innovation was always the headline.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, the Emirates OOH-dedicated analysis system, and Media Intelligence.