INSITE OOH Media Platform

This D/OOH campaign marks a different chapter for MBC Shahid, as it brings the rebranding of the good old Shahid to life. After nearly  nine months away from the outdoors, the platform comes back with a new name, a new look, and a clear shift in how it wants to show up, making a natural step forward  and making its mark around the UAE.

On the bridge masthead, the message comes through in the most direct way possible: “Together from the beginning.” just the phrase, with the MBC logo sitting right between the words and the Shahid name. 

Then the smaller roadside boards pick up where the big formats leave off. They do the simple job of spelling out what changed: Shahid is now MBC Shahid. Giving people a clear update for anyone who might have missed the bigger signs. I

From there, the digital screens take the idea a step further. They introduce the whole campaign’s tone with a line that feels instantly familiar: “Some things just belong together.” Short, easy to read, and straight to the point. That one sentence becomes the thread running through everything else you see setting up the idea of pairing, connection, and things that naturally come as a set.

The campaign  continues to unfold by letting the billboards do all the work by introducing MBC Shahid the same way audiences discover shows by building familiarity, visually, and through things they already recognize. 

The digital screens lean into well-known series currently streaming on Shahid, using character pairings that viewers already know by heart. One execution features Aalya & Gehan, pulled straight from a drama people are following week by week. Another shows Hamoud & His Father, tapping into the emotional shorthand that comes with family dynamics on screen. The Shemagh & The Agal appear in the same visual language, turning a cultural pairing into a branding move. Different references, same idea. These are things that naturally come together, and that’s exactly the point. Across all executions, the logic stays consistent: just like these pairs, MBC and Shahid now move as one.

The campaign has been spread all over the UAE in the first week of January across digital screens, and lampposts.