Doroob Developments Introduces a New Direction on Billboards
A new core is coming, and that’s exactly how Doroob Developments chooses to introduce itself on Cairo’s roads. After their last appearance in August, the developer is back on billboards with a clearer tone and a tighter message, using this new run to shape how people start reading Doroob Development's brand.
It all starts with the copy. Short, direct, and easy to remember. Paired with the line “New core, new direction,” the message feels clear from the first glance telling the world that something is shifting, and this is the beginning of it.
From there, the visuals follow the same logic. The campaign keeps things clean: dark backgrounds, bold white type. Even the hotline 15855 sits quietly in place, visible at the bottom of the billboard. And that’s where the strategy really shows. Rather than explaining everything at once, Doroob chooses to say one thing, say it clearly, and repeat it enough for it to stick.
To support that tone, the color choice does exactly what it needs to do. The deep blues and blacks keep the mood serious and steady, helping the campaign feel grounded.
To get more information about Doroob Development’s campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
