INSITE OOH Media Platform

Here, Chery comes across as a brand that knows where it stands in Egypt and isn’t trying to overdo it. The message lands with their new billboards all over Cairo, going up with the Arrizo 6 GT on them. This is about motion, momentum, and driving that faces forward, not backwards. The automotive brand leverages these large-format placements to create an enduring presence within the everyday rhythm of the city, right where decisions about cars actually happen; on the road.

Following their previous OOH appearance in Egypt, the visuals lean into that idea of movement in the most literal way. The Arrizo 6 GT is shown mid-drive, framed by open highways and long perspectives that stretch the eye forward. It's not staged as a showroom object or a distant dream car. It's presented as something already in motion, already part of the landscape. The tagline "Driving Life Forward" sits naturally within that image, reading less like a slogan and more like a mood the campaign wants to attach to the brand. It's about positioning Chery as a car you move through life with, not just commute in.

There’s also the confidence that exists in the dissemination of the message. These billboards keep the message on the car first, then on the necessary info, such as the name of the car, which is the Arrizo 6 GT, the brand, and the number to call, which ties everything together. It feels designed for drivers who catch the message in motion, not for viewers standing still. You don’t need to stop and study it. You understand it while passing by, which is exactly how automotive OOH should work.

What’s so effective about this launch in Egypt is its compatibility with the mood of the Egyptian car market. Today’s car buyers aren’t looking at engine versus engine and interior design versus interior design. They’re looking at brand versus brand, worldviews versus worldviews, and how a car fits into the vision of the world they see for the future. Chery has essentially partnered itself with this vision through its language of design. It doesn’t advertise the Arrizo 6 GT as a dream car for those who like the high of living in a world of luxury. It’s a car for those who look at driving as part of living a life in motion.

Because of the steady promotion of the Arrizo 6 GT by GB Ghabbour Auto outdoors, there is the feeling of being caught up in a dialogue that Chery is carrying on with the Egyptian streets. Be it highways, bridges, or roads, the Arrizo 6 GT reiterates its presence and makes repetition an experience. This is especially the case when it comes to cars because, very often, the experience of seeing the car is even more important than the experience of seeing the images.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.