INSITE OOH Media Platform

OPPO’s run with OOH this year can be summed up in one word: consistency. The brand returns once again for its annual Photography Award, a moment when artists showcase their endless creativity by capturing the perfect moment. For its third edition, OPPO went all out, taking over the streets of Cairo and Giza with a bold out-of-home campaign that showcased winning photographs from around the world. The campaign paid tribute to Abdullah Salah’s bronze award photo, Timeless Framing, captured using the OPPO Reno 14 5G, as well as Booya’s gold award-winning image, Dialect—The Fading Voice, shot with the OPPO Find X8 Ultra.

The competition, which started on August 15th, gave OPPO users the opportunity to capture real, authentic moments, showcasing the endless abilities of the OPPO as a staple in mobile photography. The choice of digital assets enabled collage-style executions that were displayed on many billboards and further facilitated artistic expression, supporting the campaign’s core message: "Super (Every) Moment," which served as the campaign's tagline.

The campaign was a definite success; by using meticulously chosen assets all over the busy highways and streets of greater Cairo, as well as the combination of collage-style executions and standalone pictures, OPPO allowed the pictures to complement each other for the former and to stand alone for the latter, all while achieving the main mission of the campaign: reinforcing OPPO’s status as a household name in mobile photography.