Egyptian developer ARCO has started to evolve the OOH campaign for their latest beach project CityStars Al Sahel. The new ads continue the story-telling technique from June campaign, with international brand ambassador Neymar Jr presenting the varied home units and features of the project individually. The slogan “I choose Citystars Al Sahel” is now combined with supplementary ad copy like “Own your private beach at The Wharf”, payment conditions and the different types of home units. Upgraded during the first week of July, the new campaign can be seen on a wide variety of OOH locations of large format across the Greater Cairo and Al Sahel.
