Egyptian developer ARCO has started to evolve the OOH campaign for their latest beach project CityStars Al Sahel.

The new ads continue the story-telling technique from June campaign, with international brand ambassador Neymar Jr presenting the varied home units and features of the project  individually. The slogan “I choose Citystars Al Sahel” is now combined  with supplementary ad copy like “Own your private beach at The Wharf”,  payment conditions and the different types of home units.

Upgraded  during the first week of July, the new campaign can be seen on a wide  variety of OOH locations of large format across the Greater Cairo and Al  Sahel.

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